Apical Revenue Management Service (ARMS)
Apical Revenue Management Service (ARMS) VIRTUAL REVENUE MAXIMIZATION SYSTEM OVERVIEW "One machine can do the work of fifty ordinary men. No machine can do the work of one extraordinary man." -Elbert Hubbard Apical Revenue Management Service (ARMS) is the first and only true Virtual Revenue Management system that allows properties to have the value and presence of a full time Revenue Manager at a fraction of the cost. ARMS is not a software solution, but a true live person looking out for the best revenue interests of your property. Apical’s Analysts are trained in Apical’s comprehensive, proven Revenue Management systems and are the known leaders in the hospitality industry. With access to cutting edge technology and industry leading information and trends, ARM can improve your revenues and manage your distribution at a significant savings over the cost of an experienced revenue manager. In addition, compared to software solutions that still needs to be managed, ARMS provides knowledge, analysis, discipline, and educated intuition to the revenue strategies at your property. ARMS is the answer to today’s Revenue Management questions. What’s included • Receive value of full-time Revenue Manager without full time salary requirements • Cumulative years of experience and education from the leaders in the hospitality • Revenue Management discipline • Leading edge knowledge of Revenue Management trends and changes • Solid relationships with key GDS and 3rd party distributors at both front line and executive levels • Industry leading real-time Revenue Maximization strategies • Tested and Proven Revenue Maximization tools and techniques • Initial 3 day on site coaching and evaluation session • Full Revenue Management Situational Analysis • License for customized ARM Tools • Preferred vendor relationships • IDS representation recommendations • Initial pricing strategy including evaluation of market position • Complete net pricing analysis and recommendations • Complete wholesale analysis and recommendations • Complete group evaluation and recommendations • Minimum Acceptable Rate (MAR) settings for group rates • On going coaching through weekly RevMAX meeting calls • Access to ARM Manager Help Desk • 3rd party contract negotiations • Quarterly 1 day on property visits for continued coaching and review • Continued distribution systems updates based on daily and situational evaluations • Online data input from property • Online monthly reporting for property management • Quarterly Gross Operating Profit Per Available Room (GOPPAR) tracking and reporting with evaluation and recommendations • Optional ARMS for Spa • Optional ARMS for F&B Outlets • Optional ARMS for Golf • Optional ARMS for Banquets and Catering Revenues For More Information:
Nancy Carle Revenue Management Team Leader Apical Resource Group LLC. 949 429 3393 (office) 949 310 5561 (cell) ncarle@apicalresourcegroup.com 
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ARG News
New partnership between Apical Resource Group and inspire resources solves hotel revenue management puzzle. Atlanta, GA (Sept 29, 2009)... Apical Resource Group LLC, an innovative hospitality technology, revenue management, sales and marketing recruiting firm announces that it has entered into a partnership with inspire resources, a hospitality, revenue management and distribution strategy company. Apical Resource Group Announces New Revenue Management Initiative Atlanta, GA (Aug 6, 2009)... Apical Resource Group LLC announces that it has established a new and innovative initiative focused on the travel and hospitality revenue management sector called Apical Revenue Management Service (ARMS). Apical Resource Group Formed to Help Travel and Hospitality Professionals Get Back in the Game Atlanta, GA (January 15, 2009)... Apical Resource Group LLC announces that it has established a new and innovative recruiting company solely focused on travel and hospitality technology professionals.

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